The Cock - New Sign Unveiling

Since re-opening ‘The Cock’ on Norwich Street, Dereham as a public house in January 2020 it has lacked an important traditional pub feature – a hanging sign! That will be rectified in an unveiling ceremony on Friday 28th January at 1pm.

Steve Garner, the pub Landlord, says “Looking up and down Norwich Street it’s not easy to see that a pub is there – a protruding sign will solve that.”

The Cock, a listed building, was built in 1695 and has been serving the public since then. The more recent challenges to shops on the high street, particularly from on-line retailers, gave rise to the council backed ‘shop front improvement grant’ designed to improve the appearance of the high street and encourage customers to shop, eat and drink there. The Cock was successful in obtaining this grant which helped fund the new sign.

Steve continues… “we were eager to ensure we created a sign worthy of the history of the pub and the town and so we commissioned local artist Doreen Aitken to design and create the sign”.

Doreen Aitkin (Doreen Aitken Art) handmade a sign from scratch using an initial sculpture she created out of plasticine and then used that to make a 3D mould, which she subsequently hand painted.

Jane Howard, Landlady at The Cock said “We’re so delighted with our new sign which finally makes our pub visible from both ends of Norwich Street, and we look forward to more people discovering this gem of a pub and popping in for a drink and a chat".